We are Paradigm.

Paradigm was founded by Roald Credo. We wanted to tell stories in a new way, in a new style. We were tired of seeing the usual, cookie cutter wedding highlights. We want to tell your story in a new way so that it is specifically crafted to you and your day. We want to shift the meaning of wedding videos and photos. We want to continuously push tradition and innovate.

We are shifting the paradigm.

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Roald Credo

Portrait photographer and Wedding Videographer. Roald picked up a camera back in 2009 and has had 10+ years of experience. He started focusing on wedding and engagement photography/videography in 2017. He transformed his love of writing into telling couple’s stories on to the big screen. Roald is based out of Lubbock, TX.